Stating the Green Case: Small Business Advantages

92297_sales_figuresRunning a small business is hard enough without having to implement green products or additions. However, what many companies do not realize is that by making their organization more green friendly, in turn, promotes good business. L. Hunter Lovins, author of “Climate Capitalism” and president of Natural Capitalism Solutions states that “You don’t have to believe in the problem to believe in the solution.” She explains how all it takes is vision and organization to get a small business to begin seeing beneficial results shortly after applicable green changes are made. Stating the green case is all about recognition of maintaining the current ‘bottom line’ while at the same time seeing how going green affects it in the future.


Small businesses can instil a sense of high employee morale by the simple action of green changes put into practice in the office space. Engaging the work force in a [glossary]sustainable[/glossary], earth friendly environment lets them know that you go beyond only caring about production. It has the potential to enthuse, stimulate and electrify your team which can result in more industrious work as well as spark fresh ideas across the board.

Small Business Green Example: Overkill

One example of a small business change that may end up saving money is the overuse of cardboard. If packaging is essential for a product then a cardboard vendor will often convince a small business to purchase more than they need. For years, without the business owner ever giving it a second thought, money is often wasted on this type of overkill. However, by examining the option of a less corrugated thickness as well as removing inserts the yearly savings can be surprising especially when little effort was used to re-adjust the primary expense. All this without ever compromising the integrity of the packaging and, therefore, remaining to keep product safety intact.


Return on Investment (R.O.I.) is the main ingredient in any green changeover. If a small business needs to think about holding their own against an already green competitor, and/or customer requests, it is not about saving the planet so much as what will be the R.O.I.? For instance, a perfect example is lighting. According to the United States Department of Energy, the efficiency of a typical [glossary]incandescent[/glossary] light bulb is 10%. This means that approximately 90% of this lighting turns into wasted heat. By investing in a complete swap of incandescent to things such as [glossary]LED[/glossary]’s or compact fluorescents a substantial electric savings can result.

Run with the Big Fish

Each year incentives (and taxes) are bestowed upon large companies according to their carbon footprint. If a small business offers a sustainable product, as well as green assembly, it very well may create a competitive edge to stay in the game.

Stating the green case is becoming much more important for small businesses to take notice. It is almost akin to the Industrial Revolution when those that changed survived and those that didn’t, well?


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